about us


Bhumika Chedda

Bhumika comes from a business family background, so it was not surprising that becoming an entrepreneur was the next logical step for her. Her tryst with fashion began when she joined her aunt, acclaimed designer Seema Roye who had opened her own standalone store at Warden Road. She assisted Seema Roye for 10 years, understanding the minute details of the trade and creativity gave wings to her dreams of being a Fashion designer. At a young age Bhumika got her international exposures as she did shows with her mentor Seema Roye in London, Canada, New Zealand, USA, Nairobi etc. Being global at heart, she revelled at the international exposure, especially when she was part of the team in designing a special outfit for Beyonce, when she toured the Middle East.

After earning her stripes she then joined her uncle in his family business Amarsons Collection, being the in-house designer, and did her own solo shows in the USA, Canada, Gulf etc.

Jyoti Mukerji

Jyoti Mukerji started off as a science student, but then realised that creativity is her true calling. She finished her graduation in Arts from Mumbai university and is a diploma holder in apparel manufacture and designs from the prestigious SNDT university. As a kid, Jyoti was always interested in sketching, finishing, embroidery, textures, prints and the dreams of becoming a fashion designer, led her to joining a fashion institute in giving flight to her dreams.

After completing her diploma in Fashion designing from SNDT College, Jyoti started styling for her sister in law, Rani Mukerji, along with her husband Raaja Mukerji.

During this time.... Anurag Basu offered her the lead in his debut TV serial, thereby opening newer vistas and horizons in her career. She went to essay the lead characters in Prratima, Asha Ki Kiran, Santaan, Mulk, just to name a few and acquiring huge celebrity status and fans. She followed it up with key roles in Gharana, Aandhi ,Kabhi Aaye Na Judaai, Kitty Party, Lekin, etc.