The Philosophy

Humans have been soft-wired over eons of evolution to love and respond to nature. We benefit so much from our contact with nature that taking care of it is now a responsibility we cannot unsee.

But we live in a world where environment education has to be taught and nature walks have to be prescribed. So if you don’t set a clear intention to connect, you give away your power to build the relationship.

Our connection to nature and the lessons we've learnt from the wild keep us dedicated to its preservation. That's how we started working for the environment, while working towards our dream.

We call it a “Zero-Waste Concept Store” and it's just the first step towards being a more considerate resident of Planet Earth.

Insipring Generations

India’s 1st ‘Zero Waste Fashion store’ in Juhu, Mumbai Designer brand ‘Bhumika & Jyoti’ are rewriting the script and inspiring a new Fashion story by launching India’s 1st ‘Zero Waste Fashion store’ in the high streets of Juhu, Mumbai. The designer duo, Bhumika & Jyoti have some seriously style cred to back up their fashion forward aesthetics.

Their sustainable fashion philosophy is much more a conviction and a commitment rather than just a fashion trend. The designer duo passion for ethics, believes in recycling ‘Zero waste designs by using every last scrap, and yet conjure up some inspiring and innovative designs that would refuse to sacrifice super-cool style for sustainability. Whilst doing so, they are also contributing to building a new ecosystem of entrepreneurship by co-opting like- minded vendors in jewellery, hair bands, umbrellas, accessories etc.

Look Book

Talented artists